Get your Google Tag Manager working today

Take control of your website’s tracking and analytics with Google Tag Manager. We’ll help you simplify tag management and improve your data accuracy.
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Get better business insights

Sydney's Google Tag Manager Experts

Having accurate data is essential for making informed decisions. Poorly managed tags can lead to inaccurate data collection, which in turn affects your marketing efforts. With our Google Tag Management services, you can easily manage all your website tags in one place, without needing complex coding changes. We’ll help you get the most out of your website data to drive better marketing performance.

Google Tag Manager is a powerful tool that simplifies the process of deploying and managing marketing tags on your website. Without the proper use of GTM, managing different tracking codes like those for Google Analytics, Facebook Pixel, or AdWords conversion tracking can be time-consuming and prone to errors. Our Google Tag Manager services make it easy for businesses to manage tags efficiently, ensuring your data is both accurate and actionable.

Whether you’re looking to track user behavior, monitor conversion events, or improve your marketing campaigns, GTM is a solution that keeps all your tags organized in one place. It allows you to add or update tags without the need for constant code modifications, saving time and reducing the risk of errors. You won’t need to rely on a developer every time you want to update or install a new tag—GTM gives you full control.

Our expert team helps set up, configure, and maintain Google Tag Manager for your website. We work with you to ensure that the data you collect is relevant and actionable. From basic tag installation to advanced tracking configurations, we provide a comprehensive service that lets you focus on what matters—making data-driven decisions that improve your marketing and business outcomes.

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What you'll get​

A Complete Tagging & Reporting Solution

Everything is baked in. No upsells, none of the fluffy pricing, you get a Google Tag Manager solution that helps you move the dial and contribute to your businesses objectives.

GTM Account and Container Setup

We’ll create and configure your Google Tag Manager account, set up a container, and ensure it’s correctly installed on your website, ready for tag deployment.

Tag Implementation

Implement and configure tags for platforms like Google Analytics, Google Ads, Facebook Pixel, and any other marketing tools you need, ensuring seamless data collection.

Custom Event Tracking

Custom event tracking for actions like button clicks, form submissions, video plays, and more, providing detailed insights into user behavior on your website.

Tag Auditing and Testing

Comprehensive audit and report of your existing tags to identify any errors or inefficiencies, then test all newly implemented tags to ensure they’re firing correctly and collecting the right data.

Custom Triggers and Variables

Create and configure custom triggers and variables to ensure that tags fire under the right conditions, providing you with more precise and relevant data.

Conversion Tracking Setup

Setup & configure conversion tracking tags to monitor key business metrics such as purchases, leads, or other conversion events, helping you measure the effectiveness of your marketing campaigns.

Reporting

Help you setup and automate the reports you need to measure and manage your marketing efforts.

Ecommerce Tracking

For ecommerce sites, we’ll implement enhanced tracking to monitor product views, cart additions, transactions, and other critical user actions, giving you insights into your customers’ shopping journey.

Documentation and Reporting

After implementation, we’ll provide detailed documentation of your GTM setup and a report that outlines all tags, triggers, and variables used, ensuring transparency and ease of future management.

Support and Maintenance

We offer ongoing support to monitor and update your tags, ensuring they remain effective as your business and marketing needs evolve.

Get insightful analytics data with Google Tag Manager

Let us help you set up all your tracking and analytics across all platforms so you can get measurable insights and valuable data to drive better marketing outcomes.

Send an Enquiry

Why Use Google Tag Manager for Your Business?

For businesses looking to streamline their data tracking efforts, Google Tag Manager offers a host of benefits. By centralising your tag management, GTM eliminates the need for developers to manually add tracking code to your website, saving time and reducing the risk of errors. This means you can quickly add or adjust tags as your marketing needs evolve, without affecting your site’s performance.

Furthermore, GTM’s integration with other tools, such as Google Analytics and Google Ads, allows businesses to leverage more detailed insights from their data. Whether you’re tracking conversions, setting up remarketing audiences, or monitoring user behavior, Google Tag Manager helps you get the data you need when you need it.

Google Tag Manager has cemented itself as the web standard for tracking and analytics for all digital businesses big and small.

Our Google Tag Manager Experience

We have implemented complex Google Tag Manager setups across multiple enterprise level clients with rigorous requirements.

Whether it’s an issue with AJAX thank you pages, one page sites with no URL changes, or ensuring the dataLayer contains enough information, to pass back into Google Analytics, or other analytics platforms is crucial to making smart business decisions.

We have a very deep understanding of the Google Tag Manager platform and how to extract as much information as possible to measure and manage your campaign’s success.

The Power of DataLayer in Google Tag Manager

The DataLayer is a key component in Google Tag Manager, acting as a bridge between your website and GTM. It allows you to pass valuable information about user interactions, site content and server held information directly to GTM without needing complex coding. By leveraging DataLayer, businesses can track events, user actions, and other website data more efficiently, providing a deeper level of insight. This layer acts as a structured way to collect and pass data.

In an Ecommerce environment, the DataLayer can be used to track information such as product names, transaction details, or user actions like adding items to the cart. Instead of manually configuring every tag to collect this data, the DataLayer feeds it directly to GTM, simplifying the tag management process and ensuring accuracy. The structured data available through DataLayer also makes it easier to integrate with third-party tools like Google Analytics, ensuring a consistent flow of data across platforms.

Using the DataLayer effectively, you can streamline your website’s data collection, improving the accuracy and granularity of your tracking. This, in turn, enables more actionable insights, helping you make informed decisions based on real user behaviour.

Custom Tracking Solutions for Unique Business Needs

One of the most powerful features of Google Tag Manager is its ability to support custom tracking tailored to your specific business needs. Custom tracking allows you to go beyond the standard pageviews or clicks, focusing instead on tracking user interactions that are most important to your business. Whether it’s monitoring video engagement, button clicks, or form submissions, GTM’s flexibility ensures that you can track almost anything on your website.

With custom tracking, you can set up specific tags and triggers that only fire under certain conditions, ensuring that the data collected is relevant and actionable. The level of granularity allows you to measure campaign performance more accurately and make data-driven optimisations.

Implementing custom tracking with GTM eliminates the need for heavy coding, giving marketers more control over their tracking without having to rely on developers. By setting up tailored triggers and variables, you can create a personalised tracking system that aligns perfectly with your business goals, allowing for more precise measurement and better decision-making.

Tracking Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) offer a seamless, app-like experience for users, but tracking their interactions can be more complex than traditional websites.

Google Tag Manager simplifies this process by allowing you to track user behaviour across both web and mobile app environments. With PWAs, GTM can capture key events such as user installs, offline behaviour, and re-engagements—data that is critical for understanding how users interact with your app-like experience.

Unlike standard websites, PWAs can function offline, which poses a challenge for traditional tracking methods. However, with GTM, you can configure tags that trigger when users go back online, capturing important data on interactions that occurred while offline. This ensures that you don’t miss out on any valuable information and can analyse user behaviour comprehensively, whether they’re connected or not.

Get insightful analytics data with Google Tag Manager​

Let us help you set up all your tracking and analytics across all platforms so you can get measurable insights and valuable data to drive better marketing outcomes.

Send an Enquiry

Complete Solutions

Google Tag Management Solutions for Everyone

No matter your industry, location or platform, there’s no Google Tag Manager project we cannot tackle.

By Location

  • Sydney
  • Melbourne
  • Brisbane
  • Perth
  • Adelaide
  • Hobart
  • Canberra
  • Gold Coast
  • Central Coast
  • Wollongong
  • Blue Mountains
  • Geelong
  • Darwin

By Industry

  • Retail
  • eCommerce
  • Restaurant
  • Non-Profit
  • Travel
  • Trade
  • Recruitment
  • Automotive
  • Fashion
  • Beauty
  • Legal
  • Education
  • B2B
  • B2C

Frequently asked questions

FAQs about Google Tag Manager

Common questions from founders just like you

What is Google Tag Manager, and how does it work?

Google Tag Manager is a free tool that allows businesses to manage and deploy marketing tags without modifying the website’s code directly. GTM works by adding a container code to your site, which then houses all your tags. These tags can track user actions like page views, clicks, form submissions, and more, allowing you to collect valuable data for tools like Google Analytics and Google Ads.

Google Tag Manager offers several benefits, including the ability to manage all your tags in one place, faster tag deployment without relying on developers, and improved data accuracy. GTM also allows real-time updates, enabling you to modify tags without changing the website code. This flexibility saves time and ensures your data tracking remains current and efficient.

However, the timeline may extend if your project requires additional custom elements or multiple rounds of revisions. We offer unlimited revisions to ensure that you’re completely satisfied with the final result. This ensures that you don’t feel rushed during the process—quality is always our priority, and we want to get it right.

Our quick turnaround times are possible because of our efficient workflow and experienced design team. We understand that your time is valuable, so we work hard to create a process that is both fast and thorough, allowing you to launch your new logo without unnecessary delays.

Google Tag Manager integrates seamlessly with Google Analytics, allowing you to easily set up tracking for various events, conversions, and behaviors on your site. By using GTM, you can create tags that trigger data to be sent to Google Analytics based on specific user actions, such as completing a form or clicking a button. This setup allows for more granular insights into how users are interacting with your site.

The revision process is key to ensuring that the final product aligns with your vision. After delivering the initial concepts, we encourage you to review each one carefully and let us know which elements resonate with you and which don’t. Whether it’s adjusting colors, altering typography, or refining imagery, we are committed to making sure the final design meets your expectations.

Yes! Google Tag Manager supports tags for multiple platforms, including Google Analytics, Facebook Pixel, LinkedIn Insight, and more. You can manage all your tracking codes from a single GTM container, making it easier to deploy and update tags across different marketing platforms. This centralized system ensures that your marketing campaigns are tracked accurately across channels.

Triggers in GTM are rules that define when a particular tag should fire.

For example, you can set up a trigger to fire a tag when a user visits a specific page, clicks a button, or submits a form. Triggers allow for more precise tracking, ensuring that tags only activate under the right conditions.

This helps improve data quality and reduces the risk of collecting irrelevant information.

Event tracking is a method of monitoring specific actions that users take on your website, such as clicking a link, downloading a file, or watching a video. Google Tag Manager makes event tracking easy by allowing you to set up custom tags and triggers that capture these actions without modifying your website code. This provides valuable insights into how users engage with your content.

Yes, Google Tag Manager is highly effective for ecommerce websites. It allows you to track important metrics like product views, add-to-cart actions, and completed purchases. With enhanced ecommerce tracking, you can gain insights into your customers’ shopping behavior and improve your online store’s performance. GTM also makes it easy to implement remarketing tags and conversion tracking for Google Ads.

Setting up Google Tag Manager involves creating a GTM account and adding a container code to your website’s code.

Once the container is in place, you can start adding tags for various platforms like Google Analytics, Facebook, or LinkedIn.

Our team can handle the entire setup process for you, ensuring everything is correctly configured and optimized for your business needs.

Yes, one of the main benefits of Google Tag Manager is that it allows you to update or add tags without modifying your website’s core code. 

GTM’s container system ensures that new tags are deployed efficiently, without causing any downtime or performance issues. Furthermore, you can trigger certain tags to only appear or fire when specific conditions are met, ensuring that tags are not slowing down your site.

This makes it easier to manage your marketing efforts while keeping your website running smoothly.

Yep, Google Tag Manager allows you to set up custom event tracking for virtually any user action on your website. 

Whether you want to track button clicks, video plays, or form submissions, GTM gives you the flexibility to create custom triggers and tags to capture these events. This helps you gain more detailed insights into user interactions and make data-driven decisions.

We provide ongoing support and maintenance for your Google Tag Manager setup. As your business grows or your marketing needs change, we can help you update your tags, configure new tracking goals, and ensure your data collection remains accurate. Our team is here to ensure that your GTM setup stays aligned with your business objectives.

Unfortunately, Google does not offer this service themselves, so you need to rely on an external agency like Ample Tech to handle this.

Google Tag Manager is a secure and reliable tool, and it doesn’t introduce any significant security risks to your website. 

GTM itself doesn’t store personal data or alter the functionality of your site. However, it’s essential to ensure that only trusted individuals have access to your GTM account, as the tags you deploy can collect sensitive data. 

We help you configure GTM securely, ensuring that your tracking is both effective and compliant with data privacy regulations.

Google themselves also scan through all code and implementations before the GTM container is allowed to go live for further security.

What our customers say

Our client's results speaks volumes

We want to thank Ample Tech for the great job they did with our start-up project. Ample Tech made our concept a reality.We needed an eCommerce store which provides visitor possibility to design jewellery online. Also, we needed a back-end supplier portal to automate business processes. Ample Tech solved all our requirements brilliantly taking care of every detail.In summary, the site looks amazing. Ample Tech created a store that is user friendly, easy to use with attractive design and user experience. We were looking for a company that could build a platform for our idea, and we are very satisfied with the result.
Michael NguyenChief Executive Officer
Michael Nguyen
Allan and his team are true experts at web development and SEO. They helped build my small business from zero to success, and now I have the capacity to expand and further build my service offering.They are open and transparent about how they operate and even tutored me to run everything on my own after a few weeks so I can continue to grow, even long after I finished using their services. My business would not be where it is today without Allan and the Ample Tech team.
Angelina SamkoTattoo Artist
Angelina Samko
We needed to improve our site's user experience and back-end processes, so we reached for Ample Tech to optimise our platform.Their team did a superb job. They completely transformed our site. Now it works faster and looks cleaner plus it is really easy to navigate. Ample Tech team also worked on our back-end processes, dealer section and the administrative portal. We noticed an increase in quotes and dealer engagement. Their ability to come up with innovative ideas and their availability made no choice but to continue working with them on production support of our platform.
Matthew BanksFounder & Director
Matthew Banks

Why choose us?

Clients choose to work with us for good reasons

  • Clear, fixed pricing with no surprises.
  • Just get it done attitude.
  • Honest and transparent workflow. Know exactly what we’re doing for you.
  • No lock in contracts. Start and stop your subscription anytime.
  • Fast turnaround times on most tasks (usually in less than 72 hours)
  • Wide range of services, with more to come
  • You own the rights to the designs and code
  • No quoting, no waiting on finance to approve
  • All Designs come with unlimited revisions
  • No re-scoping for additional Development changes
  • No % management fee for additional Marketing spend
  • Monthly task reports to keep accountability.

We'd love to hear from you!

Let's bring your ideas to life.

Book a free, no-obligation 30 minute call with Allan and see how we can work together to improve all digital areas of your business.

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Allan Li
Co-Founder of Ample Tech